How pixels will be the secret ingredient for a more sustainable EU agriculture

European agriculture is under enormous pressure to achieve the level of sustainability envisaged by EU initiatives such as the Green Deal and the Farm to Fork strategy. Meanwhile, the international crisis in Ukraine also reminds us that we need to make our food system more resilient to shocks. Data-driven policy and regulation will be essential to enable a shift in our agricultural systems.

Using data and analytics for technology-driven regulation can help us achieve the goal of the Green Deal: ecological regeneration while securing a future for our EU food systems. Europe’s future looks bright when the common market works effectively with the agricultural landscape to deliver the cost-effective benefits that only climate-smart farming can bring. The EU has a unique chance to set a standard for the rest of the world as we move towards an interdependent future.

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