Broadband has become widely available and 5G is up and running in many countries, meaning more and more people have access to the internet via different platforms. With good quality internet connections either at home or via mobile connections, consumer behaviour has changed rapidly.
Those who have been in digital advertising for a while will remember the early to mid-2010s when every year was supposed to be the “year of mobile.” The next big money-spinner everyone was really excited about was video advertising.
Click here to now more about why advertising-based video on demand (AVOD) is on the rise.
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